In 2010, Seth Godin, who'd written twelve bestsellers translated into more than thirty languages, made an announcement that sent shockwaves through the publishing industry. He was done with traditional publishing. Finished. Walking away from the system that had made him…
Iconic self-help titles follow 7 core patterns—brevity (75% are ≤4 words), semantic compression (words like "Atomic" carrying double meanings), paradox/tension, and concrete nouns in abstract contexts—with single archetypal concepts (The Alchemist, 150M+) and imperative commands (Think and Grow Rich, 100M+)…
Before You Begin: Gather Your Information You'll need these items ready before you start: Valid email address Credit or debit card (kept on file for ordering copies and any revision fees) Bank account information OR PayPal (US publishers) for receiving…
To help authors understand the value of email through Seth Godin's lens, here is his lens on what he calls "Permission Marketing." Godin famously argues that the most valuable asset a creator can own is the privilege, not the right, to…
We've all been there. You're at a professional event or maybe deep in a LinkedIn thread, and you can feel the transactional energy in the room. People shaking hands while looking over your shoulder for someone "more important." Lead-generating, not…