To help authors understand the value of email through Seth Godin's lens, here is his lens on what he calls "Permission Marketing." Godin famously argues that the most valuable asset a creator can own is the privilege, not the right, to…
We've all been there. You're at a professional event or maybe deep in a LinkedIn thread, and you can feel the transactional energy in the room. People shaking hands while looking over your shoulder for someone "more important." Lead-generating, not…
Here's something most authors get wrong: they think bigger is better. More pages. More content. More heft in the hand. But the most successful thought leadership books of the past two decades tell a different story. Look at the books…
I got off a call this morning with Nichole Marshall, feeling energized, grateful, and certain this is how networking is supposed to work. We’ve known each other for about a year. It’s the kind of friendship where she still has…
What happens when competence becomes a commodity? Mark Schaefer has spent decades studying what makes businesses grow and people connect. He's written 12 bestselling books, teaches at Rutgers University, and advises companies like Pfizer, Cisco, and the U.S. Air Force.…