Why Write a Nonfiction Series?
Writing a nonfiction series is a big decision, but for entrepreneurs and thought leaders, it can be a hugely beneficial business move. Publishing just one nonfiction book will lead to better exposure for your brand and support your credibility as a leader in your field. Writing a nonfiction series has the power to do all that—and more! Read on to find out why.
The business benefits of writing a nonfiction book
For thought and business leaders, writing a nonfiction book is one of the best ways to establish credibility and set yourself apart as an expert in your field. It shows other people that you know what you’re talking about and gives them confidence that they can trust your advice or guidance on other matters.
Writing a nonfiction book also helps you build relationships with others who are interested in similar topics or problems. In my experience, it’s helped me become more valuable to potential clients because they see me as an authority on the subject matter (writing and publishing). When people hire me, they are more likely to trust me because of my published works.
In addition to establishing yourself as an expert, writing a book can also help you build your personal brand. People who read your books will associate you with everything from the subject matter to the tone of voice that comes through in your writing. They’ll also learn more about what makes you unique and interesting—your personality or values—which they may not have known before picking up one of your books. This could lead to additional sales opportunities down the road, such as speaking engagements, networking opportunities, or product endorsements.
Let’s not forget the sales you can make from the book itself. Nonfiction, especially in the self-help realm, is one of the most lucrative genres selling in eBook format in recent years.
Writing a nonfiction series gets you more of all of these benefits
Get more exposure for yourself, your business, your brand, and your expertise with each new release in the series. Every installment in a nonfiction series is a new opportunity to market and gain more fans. With multiple releases, you’ll stay more relevant and fresh in the minds of your followers, and your content will rank higher in search algorithms on Amazon and beyond.
Moreover, writing a nonfiction series will generate better sales than a single book. A single book doesn’t always sell very well—especially if it’s about an obscure topic or subject matter. But if you write a whole series on one topic, each book will likely sell better than if they were separate titles. Readers will already have some familiarity with your work and know what to expect from it.
Offering a special box set price will help facilitate those purchases, upping your revenue further. Also, each new release will act as automatic publicity for all your previous releases in the series, generating more bursts of sales activity for your books.
A nonfiction series gets you more bang for your buck
When you write a nonfiction series rather than just one nonfiction book, you get more bang for your buck. Share on XWriting a 3-book nonfiction series, for example, is not as much work as creating 3 full standalone books. That’s because installments in a series are typically shorter and narrower in scope.
Plus, writing the later installments in the series will be easier because you’ve already got an established blueprint for the structure and branding. Ideally, you’ll also have a series outline already in place, so you’ll spend less time planning every book.
Many editors, cover designers, and other experts will offer package discounts to work on a series of books, so your publishing costs will be lower. Keeping branding, design, and basic structure consistent across each installment of the series will keep your publishing costs down, and will have the added bonus of helping your readers connect the individual books to the series overall and to your personal brand, too.
So, why write a nonfiction series?
As outlined above, there are many reasons why you should write a nonfiction series as a thought leader or business leader. If you’re ready to start your journey as an author, check out the further resources below to learn more and get started.