“Build your own brand” is often a phrase recited by marketers and entrepreneurs. But what about authors? Can they have “personal brands”? Yes! The surefire way to start building a brand is to have a blog – but I will share an excerpt from my new and latest book, “Lead me to Success in Publishing” that elaborates further on how to do start building your brand that can start today:
“The success of your book begins with a brand. And by that, this means that you need to decide what you have to offer that others do not. This becomes the identity that you share and the way that you approach every single blog entry.
For example, if you consider yourself to be a nutritional guru, then you need to make sure that you take that sort of idea and build it into a brand. You can do this in a number of ways:
• Have a congruent blog name and catch phrase
• Have a certain way that sign off of each blog
• Create a bio that includes your brand idea and identity
The key is that once you have considered what your brand is and what you have to offer, you will continuously bring this idea up so that anyone who thinks of ‘nutritional guru’ will think of your name or your blog name.
Branding is something that large companies use frequently in their marketing strategies because the more repetition an idea gets; the more it sticks with the audience.
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