Over the past 15 years, I’ve been researching the best secrets for successful book writing, publishing, and marketing. I’ve read the top-rated books on the subject, worked with a number of best-selling author-experts in the field, like Seth Godin, and spent an infinite number of hours experimenting with the best ideas. Now I’m excited to share my best ideas with you. Following are three that have helped my authors significantly:
1) Create a winning title. Titles make a big difference. I could elaborate on how to generate a great title, but the strategy that has worked most often is to create a shorter title rather than a longer one. Think “Drive” or “Wool.”
2) Develop a solid, powerful outline. Recently, one of our awesome team ghostwriters at Networlding said, “If you give me a great outline, I can write a great book about anything.”
To create a top-notch outline, think 10 chapters for nonfiction and 15 for business fiction, but note that you can always make them shorter or longer. Harvest powerful stories.
3) Let’s start with nonfiction. Look for 10 to 20 amazing stories where up to half are yours and the rest are the product of deep research. Recall the studies done in “The Tipping Point” where by writing about the Hush Puppies comeback and through the art of a great story, Gladwell teaches readers the science of networks.
For fiction, think stories within the literary arc of the book. Here, block out scenes in the book you are writing. This will help you fill in content, which is much easier than starting from a blank page. Think of an iconic hero , like Luke Skywalker. When we first see Luck in “Star Wars: Episode IV” he loses his family and decides to seek revenge. He goes on what is called The Hero’s Journey, where he befriend Obi Wan Kenobi and others, like Han Solo, in an attempt to destroy The Death Star and Darth Vadar.
Those scenes are so vivid that they have permanent homes in our imaginations. Be it fiction or nonfiction, tart out with what I call a “scenes session” to create a much richer book.
Stay tuned for three more great hacks coming your way soon! In the meantime, feel free to contact me to ask about specific areas in writing, publishing or marketing books. My goal is to help experts who want to write successful, exciting and difference-making books write them better and faster. Just reach out here!