Why Your Publisher (Even Me!) Shouldn’t Write Your Book Review
As a publisher, my ultimate goal at Networlding Publishing is to see your book thrive. I want it to reach its target audience, make a lasting impact, and stand out in a crowded marketplace. And I know firsthand how vital and powerful endorsements and reviews are to achieving that success.
It’s natural for authors to look to their publishing team for support in every aspect, including those coveted quotes that appear on covers and inside pages. Sometimes, an author will even ask, “Melissa, can you write an editorial review for my book?”
It’s a fair question, and my answer is always the same: “While I am your biggest champion, and I’d love to write a glowing review, I absolutely shouldn’t, and here’s why.”
This isn’t about me holding back praise; it’s about safeguarding your book’s credibility and maximizing its impact.
The Gold Standard of Endorsements: Independence and Trust
Imagine seeing a movie trailer where the director says, “This is the best movie ever made!” You’d probably roll your eyes, right? Now, imagine that same trailer features a quote from a world-renowned film critic saying, “A masterpiece!” Which one holds more weight?
It’s the same with books. An “editorial review” from your own publisher, while well-intentioned, immediately loses its power because it lacks independence. Our job as your publisher is to produce, market, and champion your book – we are inherently biased (in the best possible way!). Readers, booksellers, and media outlets understand this.
A review from your publisher isn’t a review; it’s a marketing blurb. And while we’ll craft excellent marketing blurbs for your back cover (that’s our job!), an endorsement needs to come from an impartial, respected third party to truly resonate.
Why True Third-Party Validation is Non-Negotiable
- Credibility is King: Independent endorsements lend authenticity and authority. When an expert, a fellow author, or a recognized figure in your niche praises your book, it tells potential readers, “This isn’t just the publisher saying it’s good; someone respected outside the immediate publishing team believes in it too.”
- Influences Key Decision-Makers: Booksellers frequently seek independent reviews and strong endorsements when selecting which books to stock. Media outlets consider them when choosing which authors to interview or books to feature. Your publisher’s review won’t sway these gatekeepers.
- Builds Reader Trust: In today’s saturated market, readers rely on trusted recommendations more than ever. A genuine endorsement from someone they know or respect can be the deciding factor in purchasing your book.
Instead of looking to your publisher for a review, focus your energy on securing powerful, authentic endorsements from credible third parties. Here’s how Networlding Publishing coaches our authors to do just that:
1. Identify Your “Networld” of Potential Endorsers:
- Who are the thought leaders, experts, or respected authors in your field?
- Who are colleagues or mentors whose opinions carry weight?
- Are there any influencers or journalists who might appreciate your work?
Make a targeted list. Think strategically about whose name would genuinely impress your target audience.
2. Craft a Compelling “Ask”:
- Personalize It: Never send a generic email. Reference their work, explain why you admire them, and why their perspective would be valuable for your specific book.
- Be Concise: Respect their time. Provide a brief overview of your book, its core message, and why you believe it would resonate with them.
- Make It Easy: Offer to send them a digital ARC (Advanced Reader Copy) or a physical copy. Give them a clear deadline, but be flexible. Provide them with a few “seed” questions or themes if they’re stuck.
3. Provide a Polished Manuscript:
- First Impressions Matter: Only send a manuscript that has been professionally edited and proofread. You’re asking for their valuable time; show them you respect it by presenting a high-quality product.
- Context is Key: Include a brief author bio, a synopsis of the book, and your target audience.
4. Follow Up (Professionally):
- A polite reminder after a week or two is perfectly acceptable. Keep it brief and courteous.
- Acknowledge and Thank: Whether they provide an endorsement or not, always send a sincere thank you.
5. Leverage Trade Reviews (Where Appropriate):
For many non-fiction and literary fiction books, submitting to professional trade reviewers like Kirkus Reviews, Publishers Weekly, and Library Journal can provide invaluable independent critiques that influence booksellers and librarians. This is a separate, professional track for validation.
My Promise as Your Publisher
While I won’t write your review, I will equip you with the strategies, templates, and encouragement you need to secure those game-changing endorsements. At Networlding Publishing, our commitment is to your long-term success, and that means guiding you toward practices that build the strongest possible foundation for your book.
Now, go forth and ask those trusted voices! The credibility they bring is priceless.