This conversation is a one of a kind. Yes, you hear that a lot but it’s true in this case, especially if you’re an executive or thought leader who is looking for extra exposure and opportunities to share the wealth of knowledge you’ve accumulated over the years. In this conversation you’re going to learn how to use a published book as the vehicle to help you do that, and you’ll learn it from three people who are experts in their fields, Chris Brogan, Melissa Wilson and Steve Lundin.
Chris is the CEO of Owner Media Group, a company he founded that provides simple plans and projects for business success. He is also a highly sought after speaker and a New York Times bestselling author. Chris is joined by Melissa Wilson, author and/or co-author of 15 books with a number of bestsellers, and Steve Lundin, Chief Hunter and Gatherer of BIGfrontier. Melissa also owns and runs Networlding Publishing, a ghostwriting service and book marketing organization. She assists thought leaders in ghostwriting, publishing, and marketing their books. In this conversation they chat about their joint effort, “The Bookpreneur Ramp-Up program” and unpack the details of the program. So if you’re a business professional or niche expert and have been wondering if a book would have any value to your career and business, this is the conversation you’ve been waiting to hear.
Chris Brogan’s Experience With How Books Have Advanced His Career
Chris is quick to say that what happened to him is not typical of every author. But it still serves as an example of what’s possible and allows him to talk about the advantages of having a book as a “Business card” that lends extra clout and authority to you. Chris’ book “Trust Agents” was a best-seller once it was published and brought loads of speaking opportunities, consulting work, and other benefits. He believes that books on their own don’t make much money but open the doors to all other kinds of ventures, products, and situations that have advanced his career immensely. The program he and Melissa have put together enables executives and content experts to actually create a book, market it, and use it for the same kind of leverage. Get more details about the program in this great conversation.
What is the Bookpreneur Ramp Up program?
Seeing the demand for a service that enables those professionals who have garnered a wealth of experience to put that expertise into a book that can then advance their career and reach in the marketplace, Chris and Melissa put together to Bookpreneur Ramp-Up program. It’s a step by step process that enables those executives to finally create the book they want and need without having to do all the work of writing, content creation, cover design, and marketing themselves. It’s what every busy executive needs to showcase his/her expertise and take advantage of the prestige and positioning that a published book can provide. You can hear all the details from Chris and Melissa as they chat about the program in this conversation. As Chris Brogan reminds us, David Maister once said, “A book is the best $25 business card that you can’t buy.” Get on your way to getting that business card working for you.
Outline of This Episode
- Introduction of Melissa Wilson, Steve Lundin, Chris Brogan, and the Bookpreneur Ramp-Up program.
- How Chris Brogan has seen books advance his career and personal goals.
- Melissa Wilson’s experience walking authors through the Bookpreneur process: what they are learning and how it’s benefiting them.
- Who is the Bookpreneur program for and how does it work?
- The difference between the authors who publish a book and it never goes anywhere, and those who have big success, and how online course maker could help.
- How long will publishing a book pay off for an author or business person?
- What Chris has learned from having multiple books available.
- The upcoming Bookpreneur Ramp-Up program.