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Bookpreneur Podcast|Mike Michalowicz, Profit First

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Mike Michalowicz is definitely a “top dog” in the Bookpreneur World. By his 35th birthday MIKE MICHALOWICZ (pronounced mi-‘kal-ō-wits) had founded and sold two multi-million dollar companies. Confident that he had the formula to success, he became an angel investor… and proceeded to lose his entire fortune.

Then he started all over again, driven to find better ways to grow healthy, strong companies. Among other innovative strategies, Mike created the “Profit First” formula, a simple and extremely effective ways for businesses to ensure profitability from their very next deposit forward.

Mike is now running his third million dollar venture, Profit First Professionals (an organization that certifies accountants and bookkeepers in Profit First methods that drive profitability for their clietns), is a former small business columnist for The Wall Street Journal; is the former MSNBC business make-over expert; is a popular keynote speaker on innovative entrepreneurial topics; and is the author of Profit First, The Pumpkin Plan and The Toilet Paper Entrepreneur, which BusinessWeek deemed “the entrepreneur’s cult classic.”

Mike is also a guest lecturer for collegiate entrepreneurial programs such as Babson, Boston College, Columbia, Copenhagen Business School, Emerson, Harvard, Penn State, Pepperdine and Princeton. His books are in the core curriculum for entrepreneur students at Pepperdine, Carnegie Mellon, Stanford University, and universities across the country. His books have been translated into over 10 languages.

Mike holds nothing back in the podcast with me as he answers questions as to how you can achieve success in the publishing world. He shares insights that include:

  • Insights on going from self publishing to traditional pubishing.
  • When to return to self publishing when you have traditionally published.
  • How turning your book into an audio book gives you an edge in the busy book-publishing world.

If you want to read more about how Mike has achieved success in both traditional and self-publishing, check out this Forbes article. 

 

Melissa G Wilson

Melissa has been a leader in the book writing, publishing and marketing arena for the past two decades. To date, she has helped more than 100 thought leaders write, publish and market their books. Her clients include executives such as Dan Weinfurter a seven-time Inc 500 winner and Orlando Ashford, President of Holland Cruise Lines.

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