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WHY #17 of 101: Why Do People Attend Corporate Events?

This poll probably won’t surprise you too much, but it is great to see the results in front of you and you too can use them to convince your organization or yourself to attend more corporate events to build new network connections. Over the last fifteen years I have hosted and facilitated more than 300 networking events. I have done events where:

  • an accounting firm, law firm and bank were brought together to learn the process of of building networks I teach.
  • twenty-two chambers came together to connect and build new connections.
  • Motorola came together through their women’s network to learn networking and experience its power as they realized through the exercises that they could unite efforts across cubicle, business unit, position and geographic boundaries and save lots of money.
  • Dean Foods through their women’s network found they could learn better and faster throughout their organization. They even came up with cool new products through their networking efforts.
  • American Express learned that they could save tons of money when they helped their top leaders build leadership networks when they first came on board.
  • Office Depot found they could connect 1000 women together to create new business opportunities through their women’s leadership events.
  • Harris Bank, First Chicago, American National and NBD found their commercial lenders could build better new business opportunities with their current customers and clients.

Why do you go to corporate events? If you are like this majority, it’s primarily for networking. But with a little bit of conscious effort, maybe even a bit of humbling yourself, you will take a moment and learn some good networking strategies and maybe, maybe even some the Networlding process (shameless plug here, but this book does show “The Tipping Point” in action. It’s the system for building successful networks. If not now . . . when?

Melissa G Wilson

Melissa has been a leader in the book writing, publishing and marketing arena for the past two decades. To date, she has helped more than 100 thought leaders write, publish and market their books. Her clients include executives such as Dan Weinfurter a seven-time Inc 500 winner and Orlando Ashford, President of Holland Cruise Lines.

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