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The Promise of Social Networks – It’s Like Baklava


I was just recently reading about a Twitter conference that served up the following set of promises that included:

  1. building communities
  2. providing customer service
  3. changing brand perceptions
  4. and increasing revenue

Now of course there could be more promises but let’s just take these and really think about all the stories you are hearing that deliver the promises set forth above. Weighing in on these promises are a lot of people who are not getting results. Why?

Could it be because they are pushing their way into communities, not delivering on customer service and plain, just not listening to the models being shared for effective social networking? Check out this great video and then come back to this question, “What can you do today to start a more effective social media campaign?”

I think that social media is a “layering” process. In my talks I share that it is like Baklava, one sweet layer after another. It keeps adding up and, as it does, the layers create a great result. So I am not going to go into great detail offering case studies that prove that social media marketing is effective. I’ll save that for future blog entries. Today, I just want to offer up a metaphor that will, hopefully, get you thinking and, if you will, just try a bite of this dessert!

Melissa G Wilson

Melissa has been a leader in the book writing, publishing and marketing arena for the past two decades. To date, she has helped more than 100 thought leaders write, publish and market their books. Her clients include executives such as Dan Weinfurter a seven-time Inc 500 winner and Orlando Ashford, President of Holland Cruise Lines.

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