I have had several people ask why I accepted the invitation to serve on the Advisory Board of Social Media Week Chicago. While my first response is usually look at the list of names I’m serving alongside and you’ll get your answer, I can honestly say that I think I have something unique to contribute. Specifically, I see the potential of digital publishing in the social media as a largely untapped, vulnerable resource that is just waiting to be unleashed.
This summer, Borders declared bankruptcy and closed its doors. This might have come as a shock for some but CEO Mike Edwards said it perfectly in the email sent to faithful customers explaining the demise of what seemed like a bulwark in the book selling industry: “The fact is that Borders has been facing headwinds for quite some time, including a rapidly changing book industry, the eReader revolution, and a turbulent economy.” Basically, the company didn’t see the potential of digital publishing.
One of my passions and commitments is creating an ongoing social media innovation environment in the city of Chicago. I believe that Networlding is positioned to continually re-invent itself as we further the reaches of social media into markets all over the world. Upon joining such a leadership team as is represented on the board, I bring the opportunity of digital media not only to the city of Chicago but to the world as hundreds of thousands of men and women will tune in to discover the future of social media.