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Free E-Book – Tribal Waters: Embracing Consumer Tribes

I have come to really respect a local colleague of mine, Kevin Masi. Kevin is a true marketing leader and, as such, really gets the new rules of marketing that we are all working hard to learn and implement. Now, you too can get up to speed on the world of the tribes.

Kevin’s ebook details the market transformation of a bottled water company, from a me-too player to a tribe-focused brand.  Insights are drawn from Accelteon’s expertise in strategy & analytics and Torque’s expertise in market execution.

Kevin is offering his free co-authored  e-book and you can get it by clicking here.

Melissa G Wilson

Melissa has been a leader in the book writing, publishing and marketing arena for the past two decades. To date, she has helped more than 100 thought leaders write, publish and market their books. Her clients include executives such as Dan Weinfurter a seven-time Inc 500 winner and Orlando Ashford, President of Holland Cruise Lines.

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