I have come to really respect a local colleague of mine, Kevin Masi. Kevin is a true marketing leader and, as such, really gets the new rules of marketing that we are all working hard to learn and implement. Now, you too can get up to speed on the world of the tribes.
Kevin’s ebook details the market transformation of a bottled water company, from a me-too player to a tribe-focused brand. Insights are drawn from Accelteon’s expertise in strategy & analytics and Torque’s expertise in market execution.
Kevin is offering his free co-authored e-book and you can get it by clicking here.