Chris Brogan, often called the number one social networking expert in many circles, now has co-authored a book. I just heard him do a podcast on Barry Moltz’s blogtalk show. (It’s a good show by the way!).
Anyway, Chris has come out with a new book called Trust Agents. It’s all about the power of social networking. With many case studies and loads of practical advice Chris offers his readers more insights into what it takes to create trust and influence in the “Age of the Network.”
But let’s focus on how Chris is faring with his marketing using social networking and following what we would say at Networlding are great relationship-building strategies. What does this look like? Twitter, Facebook and blogs mostly. LinkedIn has to be next.
So what do the numbers look ike early on?
He has started adding elements of Trust Agents to his speeches and has also sent out email blasts.
Amazon.com Sales Rank: #22,104 in Books (See Bestsellers in Books)
Popular in these categories:
#49 in Books > Computers & Internet > Business & Culture > Manager’s Guides to Computing
#60 in Books > Business & Investing > Management & Leadership > Systems & Planning
What’s interesting is that Chris posted these stats this morning and, now, by the end of the day his book is now gone up in its ranking to 15,000. Nice climb in hours!
So this book that is all about the power of social networking is showing in its marketing efforts in one day the power of the network. Network thinking become network actions and network actions create real outcomes such as increased revenues and more powerful way of creating brand adoption.
Note Chris. Other terms to add to your social networking lexicon:
- Link Boosting: It’s what my friend and top Chicago food blogger, Laura Hansen, at www.bestofthebestdiningchicago.com calls it when you boost someone else through your words, written or otherwise. How often do you Link Boost!
- Transference of Trust: What happens when you have influence and you refer someone you know to someone else who does not know the person you know.
- Peripheral Talk: What happens when you talk to someone and then add in other commentary and side topics to see if the person your talking to can keep up with you and broaden the opportunities you co-explore to add in new one quickly. Being able to interject peripheral talk into your social network enables you to create more opportunities for yourself and others more rapidly. It’s like “Pop-Up” bubbles that emerge on channels such as AMC. I really love watching movies with those bubbles but some people hate them.