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A Networlding Star: A Conversation with Barron Evans

Now almost 3 years with a Philadelphia area global pharmaceutical giant, former Chicagoan – – and early Networlding champion Barron Evans – – shares that he’s recently been appointed as US Lead / Global Customer Engagement.  This is his 3rd role since joining the company, having started in 2006 with crafting consumer multi-channel marketing strategy, and for the last 15 months, overseeing commercial customer alliances.

All three roles are telltale signs of an evolving focus from a product to customer-centric culture – – with the ‘north star’ being improved patient outcomes.  It’s Barron’s belief, and core to the future state of healthcare, that whether ‘customer’ is defined as consumer, doctor, nurse, healthplan, hospital, pharmacy, or otherwise – – we need to consider the ‘whole person’ in how human health is addressed.

The shift from treating sickness to enabling wellness is a fundamental principle around which Barron’s work is centered…whether that means employing (e.g.) nutrition guidance, exercise programs, electronic health records, academic medical centers, innovative solutions, or non-traditional delivery channels.  It’s a recognition that the pharmaceutical industry – – and their healthcare brethren – – must fundamentally move beyond the pill. Check out Barron on LinkedIn!

Melissa G Wilson

Melissa has been a leader in the book writing, publishing and marketing arena for the past two decades. To date, she has helped more than 100 thought leaders write, publish and market their books. Her clients include executives such as Dan Weinfurter a seven-time Inc 500 winner and Orlando Ashford, President of Holland Cruise Lines.

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