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#10 of Top 10 Mistakes Authors Make

Author Mistake #10: Beating Yourself Up if Your Book Doesn’t Sell to Your Expectations

So much of publishing is based on trial and error. Books that sounded like surefire hits in the initial pitch meetings may arrive with a thud upon publication, while others that seemed kind of ‘iffy’ go on to major bestseller status. You just never know what’s going to stick. You’ll have some ups and you’ll definitely have some downs. But each experience you have should be viewed as a learning opportunity. If your first book doesn’t reach the bestseller list or sell 10,000 copies, there could be any number of reasons for this, but it doesn’t necessarily mean that you as an author are a failure. More often than not, what contributes to a book’s success is based off of what’s going on in the marketplace at the time of its release. Sometimes you’re lucky, and sometimes you’re not. But whatever the reason, do not beat yourself up about it.

Think of it this way: your first book is what gets your foot in the door. It lays the foundation for any books you subsequently write and publish.  The important thing is to get your name out there, to build and solidly establish your brand as an author, and keep the positive momentum going. Just as with anything in life, luck plays a big part. But the greater your resilience, the greater your determination.

I hope you’ve enjoyed reading my Top Ten List of Mistakes Authors Commonly Make. And I hope you keep them in mind—and refer to them often—as you embark on your publishing careers. If you have any questions at all about anything publishing-related, do not hesitate to contact me at or follow me on Twitter @jonmalysiak. Be sure also to follow my blog

Melissa G Wilson

Melissa has been a leader in the book writing, publishing and marketing arena for the past two decades. To date, she has helped more than 100 thought leaders write, publish and market their books. Her clients include executives such as Dan Weinfurter a seven-time Inc 500 winner and Orlando Ashford, President of Holland Cruise Lines.

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