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Writing Great Stories

Writing Great Stories


“The story-making process enables us to simplify complex information into the core essence of understanding.”

Y. Gabriel, Storytelling in Organizations

Seth Godin would tell you some of the best stories have the following elements:

  • They are true.
  • They are trusted.
  • They make a promise to the reader and then keep it.

Of course, there is more and you can read about it here. But let’s look at what other master storytellers have to say about great stories.

But then take the advice of Brian G. Peters of Pixar. He would also add that great stories have a “clear purpose and structure.”

In his article on “The Six Rules of Great Story Telling,” he shares what is called “The Story Spine” formula that was created by playwright and Improv expert and author, Kenn Adams:

“Once upon a time (fill in what happened here).

Every day (fill in what happened here).

One day (fill in what happened here).

Because of that . . .

Because of that . . .

Until one day . . .

And ever since that day . . . “

The Art of Spontaneous Theater by Kenn Adams

Challenge: Once a day, for the next five days, write down your story ideas that complete the sentences started in the Story Spine. See daily how your story or stories evolve. Build up your writing muscles. I guarantee you they will develop.

Ready to take on more than just blogging or writing a couple of stories? Consider a book or shorter eBook to take your business and/or career to the next level. Reach out here to chat with me to explore writing a book.

There is always no obligation or cost. If we are meant to work on a book together, it will be clear to both of us. Meanwhile, keep developing your writing. In this world focused on great content creation, writing is now both the king and queen of career and business success!

Melissa G Wilson

Melissa has been a leader in the book writing, publishing and marketing arena for the past two decades. To date, she has helped more than 100 thought leaders write, publish and market their books. Her clients include executives such as Dan Weinfurter a seven-time Inc 500 winner and Orlando Ashford, President of Holland Cruise Lines.

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