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WHY #7 of 101: WHY Today?

Why is today different from any other day in your life? Perhaps you can make today an exceptional day. How? Come up with a great plan that is:

  • amazingly simple
  • incredibly powerful
  • wonderfully fun

So what would your plan look like?  It could  look like some of these ideas:

  1. Building a contest into your company to attract participants: For an example, at Networlding we held a “Will You Be at the Table for Lunch?” event. I had people send in emails as to why they wanted a seat at a table at a wonderful, local Chicago restaurant. I only had seating for eight people. The emails were engaging, creative, funny and compelling. I ended up with an incredible Networlding (we don’t use the term networking here if we don’t have to) lunch and everyone walked away with better connections and opportunities. It was just as fun as any Oprah Book Club!
  2. Creating a special “Pay As You Wish” Day for people who had not tried our services but wanted to experience them without paying our full fees. It worked well and got people who I had not yet had the opportunity to talk to ringing me up and requesting coaching sessions.
  3. Hosting a free mentoring breakfast. I reached out to 10 people I admired and asked them if they wanted to come to a “Mentor Breakfast” where they could get mentored and they could also offer mentoring support to others. It was that day that was one of the most unique days of my business as I was surprised when I asked the question, “Who is one person who has made a huge impact in your success?” I found out that the majority said, “You, Meilssa.” I was shocked. I had no idea that I had helped them to the tune of thousands or even hundreds of thousands of dollars in extra income from my support. Needless to say, it was a very special moment.

So what will you do to make to today that day you do something very different? You know WHY? It’s because if you do something different it will result in something different, perhaps something better or even, something AMAZING! What will you do?

Melissa G Wilson

Melissa has been a leader in the book writing, publishing and marketing arena for the past two decades. To date, she has helped more than 100 thought leaders write, publish and market their books. Her clients include executives such as Dan Weinfurter a seven-time Inc 500 winner and Orlando Ashford, President of Holland Cruise Lines.

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