Small. It’s not a word we think about when we think of sales. We want lots of business and lots of money. But what if we flipped our paradigm upside down and tried the idea of small when it comes to sales.
Seth Godin’s blog post today was focused on this exact subject. I would call it a paradox of sorts–start small to grow big. A couple of years ago I saw Seth practice his art of thinking small to his goal of “redefining publishing” did it work? Of course.
Over the past two years and into this year I found that thinking small to grow bigger and faster actually works so well that it increased my business by 50%. But why?
As Seth points out, it’s because you are focused on the individual rather than the masses. That more personal focus actually provide much better relationship leverage. The result? Better exchanges and, thus, better opportunities.
Finally, you just need a few exquisite happy clients or customers and you can experience yourself the “power of small”