Selling more is about selling less? Yes! That’s a paradox but one that holds true again and again. So what’s the magic number? According to Derek Halpern of Social Triggers, Inc. the number is between 1-6.
He gives the example of Amazon who has six options listed for those people who bought one book there are six other book options available. He also talks about Chicago’s 37 Signals who offers 4 – 5 options from each of its services.
The important thing to remember here is that people want to choose and they want you to make it easy for them to buy. I can’t tell you the number of times I have spoken to prospects and clients who have dozens of ideas they want to offer their marketplace. This is a big red flag. Take the time to cull your offers down to a few really great offers. Then think about what makes those few offers really unique. It will be all about those personal touches, going the extra mile, the unique differentiators that will draw people to you.
And most of all, realize that we all need help. Ask your colleagues, your advisors, your friends to help you figure out those first three really good offers you can start with if you are in the place of having too much you are currently offering. Do MORE with LESS . . . NOW.