The Introduction has Become the New Referral.
I was recently talking with a group of leaders and made this observation to them. They had a hard time grasping this concept so I thought I would share it with others to get your thoughts.
In Chris Brogan’s book Trust Agents he talks about the fact that the Internet offers us the new opportunity to meet all those like valued people that were previously ellusive. Now we can connect with these people and co-create amazing new opportunities. Sometimes these people will be our clients or customers, sometimes they will be people who connect with us online.
This week I met five amazing leaders– only one was connected to me by people I have met in person. The other four were introduced by people I have met online. They were able to connect with me quite effectively and quickly as they had oodles of info on me written by me and others. They could further talk to me from their place of what mattered most to them that was also relevant to me–Points of Commonality as I call them.
How do you weigh in? Can introductions be just as strong as a referral?