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Top Five Attributes of Great Blogs

Want to build readership and increase traffic? Does your blog have what Business 2.0 Magazine recommends for every great blog?

Check out our list and see if you are providing your readers with want they want?

The Top Five Attributes of Great Blogs:

1.    Candor – be frank, honesty and open with your reader. Do not slip into PR or marketing speak. Your readers will know when you are not being you. Don’t hold back; put your self out there because that is what will intrigue future clients and
customers.

2.     Urgency – create a felling of urgency
in your blog. The information you give must have an urgent feel to it.
Let people know that they need the information you provide and they
need it now.  Readers will continue to check in with you to make
sure they are not missing new information.

3.    Timeliness – This is twofold. Your entries
must be about things that important now. What are people talking about
and what new directions is your market going to take? The second part
is what time you actually publish your post. Do you know when the best
time to post is? How frequently should you post? – Research says you
should post at least once a day during the week and the most effective
time to post? – Before noon because most blog readers will check the
blogroll during the lunch hour.

4.    Pithiness – Write with vigor and
enthusiasm. Do not waver or offer merely opinions.  Express
yourself and offer sustentative information. Never start a sentence
with “I think” – it is weak, unassertive and unnecessary.  Your
readers know you are writing about what you think – Readers want to
know what you know. They will figure out what is merely your opinion.

5.    Controversy – present opposing views and
engage in discussions. Your blog doesn’t have present raging political
debate or touch on the social hot topics of our time but it will drum
up more interest if it is controversial. Talk about issues in your
industry that others are scared to address.

For an evaluation of what could make your blog better please contact us at 312-421-4213.

Melissa G Wilson

Melissa has been a leader in the book writing, publishing and marketing arena for the past two decades. To date, she has helped more than 100 thought leaders write, publish and market their books. Her clients include executives such as Dan Weinfurter a seven-time Inc 500 winner and Orlando Ashford, President of Holland Cruise Lines.

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