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Tips for People who do their own Social Media Strategy

Social Media teams have more time to try new tools. But if you have been managing social media by yourself, you know how extremely time consuming it can be. Here are some tips to help you stay on track:
  • Create a Social Media Editorial Calendar (plan up to 3 months due to rapid evolutiona and trends in social media). You can organize your thoughts here, and implement your thoughts as they come to you. You will have one place to store them all.
  • BundlePost –if you can afford it, get ready to feel the freedom to…engage! Robert Carsuo has exceptional customer service, and will sit through a demo with you until you understand it. Pro Accounts are 100/month but you get unlimited folders for all of your clients that include RSS feeds, Hashtag keywords, any social content from any platform with an URL, and BundlePost will bundle it up for you to be uploaded in Hootsuite for publish. NOTE: If this is just for yourself, you can get a free plan with only get one folder  and have one stream to push content out on – perhaps just your twitter account?).
  • Compose tweets when you have spare time. Take 30 minutes a week to write up 120 character tweets and save them. Put them in BufferApp, Hootsuite, and/or BundlePost . When you go on Twitter or Facebook, you’ll have more time to come up with MORE quips because you already took some time to prep them.
  • Use bitly to shorten tweets.
  • Get BufferApp. If you browse the web and find content you like, you can click in your browser to put it in “buffer” which you will schedule times with. They are connected with Facebook, LinkedIn, and Twitter.
  • Have a blog.  They can be your strongest weapon.  Of course, do have a Twitter account, Facebook Page (especially with the new timeline roll out).
  • I would not get so caught up with Google Plus. You may be spreading yourself thin if you are relatively new to managing your own strategy.  Though, if you do have a Google Plus profile, it does not hurt to upload your blog posts or content to help rank in SEO.
  • If your audience calls for it, then go for Pinterest, the hottest visual content curation tool in social media right now.

Melissa G Wilson

Melissa has been a leader in the book writing, publishing and marketing arena for the past two decades. To date, she has helped more than 100 thought leaders write, publish and market their books. Her clients include executives such as Dan Weinfurter a seven-time Inc 500 winner and Orlando Ashford, President of Holland Cruise Lines.

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