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Tips for People Who Do their Own Social Media Strategy

Social Media teams have more time to try new tools. But if you have been managing social media by yourself, you know how extremely time consuming it can be. Here are some tips to help you stay on track:
  • Create a social media editorial calendar. Plan up to 3 months due to rapid evolution and trends in social media). You can organize your thoughts here, and implement your thoughts as they come to you. You will have one place to store them all.
  • BundlePost –if you can afford it, get ready to feel the freedom to…engage! Robert Caruso has exceptional customer service and will sit through a demo with you until you understand it.
  • Get Buffer. If you browse the web and find the content you like, you can click in your browser to put it in “buffer” which you will schedule times with. They are connected with Facebook, LinkedIn, and Twitter.
  • Compose tweets when you have spare time. Take 30 minutes a week to write up a variety of 120 character tweets and save them. Put them in BufferApp, Hootsuite, and/or BundlePost. When you go on Twitter or Facebook, you’ll have more time to come up with MORE quips because you already took some time to prep them.
  • Use a tool like Bitly to shorten tweets.
  • Create a blog. Besides your email account, they are your strongest weapon.  Of course, also create a Twitter account, Facebook Page (especially with the new timeline rollout).
  • Don’t get caught up in Google Plus. You may be spreading yourself thin if you are relatively new to managing your own strategy.  Though, if you do have a Google Plus profile, it does not hurt to upload your blog posts or content to help rank in SEO.
  • If your audience calls for it, use Pinterest, one of the hottest visual content-curation tool in social media right now. It’s also a creative way for you to locate new ideas for your blog posts as you can include lots of infographics for your account.




Melissa G Wilson

Melissa has been a leader in the book writing, publishing and marketing arena for the past two decades. To date, she has helped more than 100 thought leaders write, publish and market their books. Her clients include executives such as Dan Weinfurter a seven-time Inc 500 winner and Orlando Ashford, President of Holland Cruise Lines.

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