Do you find yourself wondering why you aren’t getting new and better ideas regularly? It all depends on HOW you are going about your search. Following are three different ways you can create new ideas for your business tomorrow.
- Look on Amazon. Look at the current best sellers in non-fiction. What does the trend in top books tell you about what people are searching for . . . what your customers or clients could be searching for in the way of assistance? If you went down the list you see that, beside books by customer service wizards (aka Zappo’s president Tony Hsieh) there are the “oldies but goodies” like “Good to Great” and “The Seven Habits of Highly Effective People” and “The 4-Hour Work Week.” To me this says that people currently want to revisit the basics of good business, perhaps that there is a need to re-visit the basics of good business. That would help me decide how I would be blogging or speaking to my clients.
Extra Tip: Go take a further look at these bestsellers. Don’t just look at what people had said positively but also what they did not like. Look for GAPS. That’s where it’s at! FILL THE GAPS. That’s where the money lies.
- Find the most creative people you possibly can. How do you do this? Start asking your others, “Who is the most creative person you know?” Again you will see patterns. The same people or person will keep coming up.
Extra Tip: Go to LinkedIn on the Advanced People Search Page. Choose a search for people in your area who have the qualities of creativity. To do this click on “Connections” under the pull-down called “Sort By.” Also put in the keyword search area “creative” or “innovative” or “innovation.” This search will help you find the most connective, creative and/or innovative people in your area.
- Go to your local book store and spend thirty minutes looking at the titles of magazines. You can also go online and look at sites with magazines like:
- Fast Company Magazine – How TED Became the New Harvard, The Adman Wants a Soul, Next New Networks, Tools of My Trade: Peace Maker
- Success Magazine: Steve Jobs: Master of Innovation, Suzie Orman: Finding Your Road to Riches
Bonus: Keep looking for patterns. You will see them everywhere. It will give you the path you should take to serve your market. Pretty soon you will find yourself creating new ideas regularly. I used to have a good friend who was an art teacher. When I asked her how she developed her artistic talent she shared that when she started she used to “color in the lines” as she put it. One day, though, she said she colored “outside of the lines” but that by coloring within the lines, first, it helped her grow her abilities to the point where she could color outside the lines. What do think? How have you leveraged your ability to create new ideas for your business? How are other people involved? How are other tools like online sites, magazines or books involved?