October 24 was National Make-a-Difference Day. The day before, I learned that Dr. Tenia Davis was running a book drive at her store, Beyond the Book, a Literary Experience. My fellow Networlding authors John Fowler and Melissa G. Wilson joined…
What a visit to Beyond the Book reminded me about community On Saturday, October 24, I visited Beyond the Book, A Literary Experience, in Homewood, Illinois. Founded by Dr. Tenia Davis, the store brings together several things I care about:…
What is the value of editorial reviews? What percentage of each can lift sales, and by how much? The great news is that editorial reviews provide third-party authority that user-generated customer reviews cannot replicate. While consumer reviews provide peer consensus…
When pitching cross-promotions, book bundles, or podcast appearances, I discovered that The Seven Great Exchanges (my current, free, groundbreaking networking book I'm giving away now for a limited time) provides a connective link to the books below: (Ferrazzi/Gerber) and organizational…
The idea that "writing a book is only 20% of the battle, while marketing and reader connection make up the other 80%" is a foundational truth in modern publishing. While purists might wish that brilliant writing alone could carry a…