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Step 4: Put a Face Behind Social Media

I had a photo shoot earlier this week, but I wasn’t sure if it would be effective to inform you about how bashful I got with the camera but I would imagine this is a frequent episode many of us go through with the demand of seeing a human face behind social media channels.

The first 30 minutes went something like this:  “Relax, loosen up, have fun with it!” I thought: Yes, I want to show off a vibrant professional image! Reality: I flapped my arms around between shots trying to loosen up.

I grimaced at the first 50 pictures where my prominent German jaw appeared to be the star of the show.

I hollered at my brother to do cartwheels & make monkey faces to make me laugh.

Alas, close to 2 hours later, we were able to whip up some great pictures.  Depending on your circumstances, as you would in a live interview, you may consider dressing professionally. Regardless what agenda you have – trust me – people want to see faces. I’m more bound to follow or “link” with someone that has an image (unless they’re Hubspot or CocaCola!). It’s probably one reason why I was able to generate 200+ followers within a short span of time. If you want to use your company name as your handle or page name, I still encourage you to have a photograph (i.e Melissa of @networlding & Ken Herron of @PurpleComm do both). That’s one valuable piece of advice I can share as a blossoming social media consultant. Social Media users excel when they are able to create a human & emotion based connection with others.

Maybe you have a family member who can take pictures, a friend trying to break in the photography business that you could help promote in exchange for free/cheap pictures.  Take some pictures, laugh with the photographer who’s just there to help & capture your beautiful face, and convince a silly person to go in the background to do cartwheels.

Anne Reuss is a guest blogger writing about her steps to success & creating a business. Mingle with her! @AnneReuss

Melissa G Wilson

Melissa has been a leader in the book writing, publishing and marketing arena for the past two decades. To date, she has helped more than 100 thought leaders write, publish and market their books. Her clients include executives such as Dan Weinfurter a seven-time Inc 500 winner and Orlando Ashford, President of Holland Cruise Lines.

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