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Social Media School: What Are Your Grades Like This Year?

A colleague just sent me a promotional piece for yet another social media expert. I took the time to look at his promo and I was impressed . . . until I went over to look at his following on Twitter and, even more specifically, his grade on http://grader.com/ which is a product that HubSpot created.  The score for his site was a 16 out of 100. HubSpot offers a variety of graders, and, not that I am bragging, but this will give you an idea of how it works:

  • Networlding Website – (HubSpot Grader Page) – Grade: 95.5 out of 100

    The website www.networlding.com ranks 85,748 of the 1,916,503 websites that have been ranked so far.

    A website grade of 95.5/100 for www.networlding.com means that means that of the millions of websites that have previously been evaluated, our algorithm has calculated that this site scores higher than 95.5% of them in terms of its marketing effectiveness. The algorithm uses a proprietary blend of over 50 different variables, including search engine data , website structure, approximate traffic, site performance, and others.

  • Networlding BlogGrade: 94 out of 100
  • Networlding on Twitter – (HubSpot Twitter Grader Page) – Grade: 98.5 out of 100

    I am close to the top where Chris Brogan and Guy

For those wondering. Here are the Algorithm Factors:

1.  Number of Followers

2.  Power of Followers

3.  Updates: More updates generally leads to a higher grade

4.  Update Recency

5.  Follower/Following Ratio

6.  Engagement

The Grade Calculation: So, those are the factors that go into the calculation of a score.  This score is then used to compare a user against all other users that also have a score.  The grade is calculated as the approximate percentage of other users that have an equal or lower score.  So, a Twitter Grade of 80 means that about 80% of the other users got a lower score.  At the time this article is being written, over 2.1 million users have been graded. To get the whole scoop (which you should), go to this great Twitter article.

Melissa G Wilson

Melissa has been a leader in the book writing, publishing and marketing arena for the past two decades. To date, she has helped more than 100 thought leaders write, publish and market their books. Her clients include executives such as Dan Weinfurter a seven-time Inc 500 winner and Orlando Ashford, President of Holland Cruise Lines.

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