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Selling the Love: Social Networking at It’s Best

I’m on an airplane flying from Charleston, South Carolina back to Chicago after visiting my two sisters there for a week. Thanks to Southwest Airlines, great trust-building agents (per Chris Brogan), I am now riffing off of Southwest’s magazine and it’s great article on Colleen Barrett, President Emeritus of Southwest.

She and Ken Blanchard of One Minute fame have just come out with a new book called “Lead with Luv.” This book is part of Blamchard’s “Leading at a Higher Level Series.” This book, being a “Poke the Box,” Seth Godin kind of book, puts customer service out as a leading initiative for growing vibrant companies.

While I use the line often now, “It”s always about the people,” Southwest makes my mantra sound like a whisper compared to their roar of fun and love–the top two values at Southwest.

So while I’m now in descent mode getting ready to land and, yes! turning off my IPhone that I blogged out this post on, I am saying happy thank you’s to a company that initiates all their day-to-day creations–creating one better customer relationship at a time with their essence of love.

Do you lead with love? I do. What other companies or leaders do you know that lead with love?

Hint: stay tuned for more on this subject as I share others who lead with love with some great stories from past book, Angels in the Workplace and more.

Melissa G Wilson

Melissa has been a leader in the book writing, publishing and marketing arena for the past two decades. To date, she has helped more than 100 thought leaders write, publish and market their books. Her clients include executives such as Dan Weinfurter a seven-time Inc 500 winner and Orlando Ashford, President of Holland Cruise Lines.

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