What does it take to create a success in publishing? I took the ideas from a number of book successes, spun them around in my brain a number of times and mapped out a strategy I think will be helpful to you or anyone you know who might be interested in writing and publishing.
Following are the highlights:
1. Find a great niche where you have a talent and a passion. Also choose a book idea that is “evergreen,” not a book that will have a shorter shelf life.
Also look to create a book that could be a series. I have done this with Networlding, recently creating a guidebook called “Networlding Teen Leader Guidebook.”
2. Build a great team to help you write, design a book site and social media infrastructure, edit and complete a stellar book.
3. Start today to engage and exchange with other experts in your field to offer promotional support. I find that starting with a podcast that is recorded is one of the best and easiest ways to achieve success with this step. Why? Because it’s so much easier to get someone to share by talking first and then you can always transcribe the podcast later for blogs, tweets and more. I tried this with a large law firm and it worked where every other effort to create thought leader content failed.
4. Finally, consider additional authors for a bigger success. With five of my books I had one co-author. It really helped the writing and, if course, the promotional process greatly. But I had no idea how great it could be with more
To this final point I just finished the first of a four-novel series called “Shy Town Girls.” I had found through extensive research how much more viral novels can be, especially those in a series.
I also had three young female writers I was mentoring and I thought, “Gee, I could show these women so much better how to write by inviting them into a collaborative writing experience. I’m happy to say it was a great success.
Book two will be out in May but, in the meantime, I welcome you all to let me know what you think of this book and any questions you have about successful publishing.