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Networking is Dead: Making Connections that Matter

This April Kevin Roberts, CEO of Saatchi & Saatchi said, “Marketing is Decade,” emphasized that:

  • the role of marketing has changed.
  • the role of strategy has changed.
No longer are there going to be grand marketing plans but, rather, a series of marketing iterations as a result of many small interactions. It is now an ongoing, ever-morphing, two-way street. It’s now about:
  • conversation
  • inspiration
  • involvement

Remember the quote that goes something like,” Tell me and I might forget. Show me and I might remember. Involve me and I’ll understand.” Now, your markets want involvement. You are the maestro. Start getting people to join your orchestra of opportunity. Get them to bring their instrument of choice and start playing. Help them “co-create” something that is bigger than any one of them individually.

The “Networking is Dead” book that I am coming out with in November with my colleague, Larry Mohl, (see more on Larry and his current work), is a book co-created out of our respective passion for all things involving networks and networking and time-tested knowledge from  two decades of working on building effective business networks  in Fortune 500 organizations. We both predicted the big change in the way people would build their networks and, early on, identified the important elements that, similar to  Kevin Roberts’ insights on marketing, would impact social networks and social media.

For example, this year on Kickstarter I contributed to three campaigns so far. Two made it. One didn’t. I invested in Seth Godin’s campaign to bring out his new book, The Icarus Deception It had 4,242 backers with $287,342 of a $40,000 goal pledged. I also helped another project that I am very excited about called Darling Magazine with 356 backers raising $19,581 with an original $15,000 goal. For this latter project I am being interviewed for their launch issue because they were successful. This magazine is all about building self worth for young women which connects to my passion for mentoring.

So how do you get started being the maestro? Start by recognizing your passions and follow them to where they intersect with your complementary strengths. For me this intersection has looked like:

Passion: helping others write books
Strengths: writing, editing, marketing, coaching-teaching-mentoring and lots of book writing experience and building online communities to grow individual and organizational brands

What does your intersection of passions and strengths look like? Keep looking for it. Once you find it, continue to lead from it and never, never, never, give up.

About Networking is Dead

Networking Is Dead is a powerful, inspirational and motivational story that provides great, easy-to-implement tips at the end of each chapter. This winning combination of story and time-tested action steps, provides a comprehensive roadmap to achieve even your toughest goals.

Networking is dead, but making connections that matter will create a re-birth of key relationships to help you build bigger and better opportunities for you and your organization!

Want to get the benefit of the book ahead of time? Up until the book comes out if you buy 11 books, and email me with the receipt attached (melissa @ networlding.com), I’ll provide you with a free consultation. If I don’t help you in the first consultation enough, I’ll give you a second one free!

Melissa G Wilson

Melissa has been a leader in the book writing, publishing and marketing arena for the past two decades. To date, she has helped more than 100 thought leaders write, publish and market their books. Her clients include executives such as Dan Weinfurter a seven-time Inc 500 winner and Orlando Ashford, President of Holland Cruise Lines.

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