“To be known today, you must have the courage to bring your own uncommon story to the world.”
Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. He is an acclaimed keynote speaker, college educator, and business consultant. The Marketing Companion podcast is among the top business podcasts in the world. Contact Mark to have him speak to your company event or conference soon.
Mark makes a great point in an article he wrote about how SEO takes a far second to writing from your heart, creating content from daily inspiration.
Another thought leader who follows this path is Jonah Berger.
Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior.
Dr. Berger has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He’s taught Wharton’s top ranked online course, published dozens of articles in top-tier academic journals, consulted for a variety of Fortune 500 companies, and popular outlets like the New York Times and Harvard Business Review often cover his work.
Here, are some highlights from a recent podcast I listened to where Jonah shared the following insights:
- He realized that writing a book is more of a science rather than an art.
- That you need to get a really good sense of WHO would buy your book and WHY they would buy your book.
- You should then figure out HOW to talk to your readers.
- To this end, speaking your book out just as a comedian tests his jokes out, will help you figure out the right WAY to share the important pieces of your book.
Melissa G Wilson is the lead blogger for this site, president of Networlding and Networlding Publishing and the author of several best-selling books including a #10 book on Amazon for a year over all categories.
To date, she has helped more than 100 thought leaders write, publish and launch their make-a-difference books. Check out her new You Tube channel for more great strategies, tactics and hard-found secrets of successful publishing.