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Do Book Signings Work?


Recently my husband, Craig, finished his book and as I am a publisher and liked his book a lot (really), I chose to publish it. Now this is Craig’s first book and I wanted him to have a great experience so I did everything I could to make sure his marketing campaign was successful.

First we started with a major pr campaign (I’ll share more about that in another blog) and we set up a book signing. As it was very successful I thought I would share the highlights with you for his book called Dating for Life: The Four Keys. Here are my three top tips:

1. Make sure you use a good tool for getting people committed to attending and do charge. We charged $35 which included the cost of the book, a glass of champagne for a new book celebratory toast and two great appetizers. We were at The Tavern at the Park on Randolph in Chicago and the service and good were wonderful.

2. Contact each of your targeted group of friends you want to attend and mail to them as a group and then also individually. The second part is essential as most people are buried in emails and they will need that personal touch of a private email.
3. Make the evening fun and interactive. Everyone had such a great time at the event because we introduced everyone to each other.
Bonus Tip: sign everyone’s book and do it personally and genuinely.
Extra Special Bonus Tip: look at each person deeply and sincerely in their eyes after signing their book and say, “Would you please write a review on Amazon if you like it?” It works well every time.

Any other suggestions you might have?

Melissa G Wilson

Melissa has been a leader in the book writing, publishing and marketing arena for the past two decades. To date, she has helped more than 100 thought leaders write, publish and market their books. Her clients include executives such as Dan Weinfurter a seven-time Inc 500 winner and Orlando Ashford, President of Holland Cruise Lines.

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