Case Study: A Business Book Priced at $89?

I’m excited to share a case study from one of my author clients who wrote and published a great new book on economic development that truly stands out as a unique and very profitable approach to book publishing for thought leaders and companies. I was honored to work with Eric on his book creation and know that you will appreciate his model and perhaps implement some of his ideas and strategies for success with your own book. Following is my recent interview. 

MELISSA

Eric P. Canada is the President of Blane Canada, LTD Limited.  He’s a recognized authority on economic development marketing and business retention and expansion.  By the way, this is very much a love of mine, so it’s fun to read his bio.  What I also love is that Eric is a psychologist by training, an entrepreneur at heart, and a developer by choice.  That’s also a great way to describe him.

ERIC

It was a long way to get here, in other words.  It wasn’t a direct route.  

MELISSA

You definitely bring a very fresh perspective to strategy and planning for clients.  It also says in your bio that you have a reputation for leadership and innovation, which your book,  Economic Development for The Team, Marketing for Results showcases very well.  

MELISSA

You definitely bring a very fresh perspective to strategy and planning for clients.  It also says in your bio that you have a reputation for leadership and innovation, which your book,  Economic Development for The Team, Marketing for Results showcases very well.   Additionally here are a couple of accolades that others have given this book: one from my home state of Ohio:    

Mark James, VP of Economic and Business Development in Columbus, Ohio says, “This is perfect.  I have a new staff person on marketing who is leaning in and she wants to know about economic development.  This book will answer a lot of her questions, making her more effective overnight.”

Another  review by Steven Jast, President of Research on Investment in Montreal, Quebec.  Steven says, “Air Canada has identified and addressed a critical gap in economic development education.  Until now, no one has been thinking about the people behind the executive who does the workday today.  Well done.”