Kevin Daum’s Approach To Success
All the talk and collateral in the world won’t matter if your message doesn’t speak to your target audience, especially in our current economic drought. Rarely does everyone at a company say the same thing and seldom do they say it in a compelling manner that reaches customers. Kevin Daum addresses these hurdles with his approach based upon a 3,500 year old secret to success and the inspiration of his latest book ROAR! Get Heard in the Sales and Marketing Jungle (Wiley).
Whether you’re negotiating a major deal, interviewing for your first job or graduating college, the benefits of ROAR! and pursuing The Awesome Experience are endless. In a charming and motivational manner, Daum has the insight to create ROARing successes in both the professional and personal realm for anyone looking to succeed.
I asked Kevin what he attributed to these numbers. He responded, “It’s a combination of timing knowing when certain media events or buying events are coming. I knew I was speaking to a large group and they would be buying a number of books and then focused my energy on for a groundswell with my family and friends. ROI from an efficiency standpoint.”
Kevin tells the story of a company that spends $10,000 a year on a self-published book that doesn’t sell them but, instead, gives them away each year and, as a result, gets back $150,000 or more from that investment. He continues on his process, “I took a book from concept to contract in five months called Green Sense and got a five-figure income. In my column I focus on convergence of need, entertainment and the unexpected. I didn’t have the money that Patrick Lencioni or Seth Godin had but I had a network and I am a marketer so I took what I did have and made it work.”
So what’s the Amazon status of his book currently?
Stats: #1 on Amazon, month of May 2010, #1 on Amazon in the category of Marketing, has been #22 overall
Kevin Daum’s Bio:
A bestselling author, marketer, and Inc. 500 entrepreneur. Kevin’s sales and marketing approach resulted in more than $1 Billion in sales with a 95 percent pull through rate. With over 25 years of experience in theater, finance and marketing (an odd but effective combination). As a National Columnist for Smart Business Magazine Kevin teaches companies how to pursue The Awesome Experience for their customers and has authored several books including Building Your Own Home For Dummies.
For more info visit: http://kevindaum.com
And finally, who would think of putting a tattoo on their chest that says, “New York Times Bestselling Author” but Kevin Daum? What a guy!