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Two 80-20 Social Media Tips

Prioritizing is the name of the game when it comes to spending time on social media efforts. Below are three tips that should help you save time while also getting more of a return on your efforts.

1. Showcase someone you admire weekly. This week I want to showcase a recently new author, Brett Familoe. Check out his blog and his book, “Pursue the Passion.”  I met Brett when he was traveling through Chicago a number of years ago meeting up with people who had pursued their passions and as a result, realized a life of significance, and, often, success. There is so much more I can say about Brett but you will read more about him when we release information on our Pitch Fest 2010 Contest soon to be launched. Brett is now the social media manager at

I can’t thank Barry Moltz enough–a great writer, speaker and consultant in his own right who recommended that Brett contact me.

2. Learn a new social media strategy once a week. One of my favorite tools is Bud URL. This site allows you to “shorten” all those URL’s that are dozens of characters long and incorporate them into social media programs like facebook, Twitter, LinkedIn, etc. You also can use them in e-mail marketing initiatives. Use the site to create custom, shortened URLs for articles you’ve authored or are recommending.

Additional Tip: Go one step beyond and brand your URL to leverage your marketing efforts. For example, if you are marketing a kitchen consulting Webinar or live event, you might call it Don’t get this one we need the info here about how to get your site up in searches.

When thinking of social media “best practices” think of strategies that leverage your brand by creating great content that inspires others to share those ideas.

Melissa G Wilson

Melissa has been a leader in the book writing, publishing and marketing arena for the past two decades. To date, she has helped more than 100 thought leaders write, publish and market their books. Her clients include executives such as Dan Weinfurter a seven-time Inc 500 winner and Orlando Ashford, President of Holland Cruise Lines.

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