1. Showcase someone you admire weekly. This week I want to showcase a recently new author, Brett Familoe. Check out his blog and his book, “Pursue the Passion.” I met Brett when he was traveling through Chicago a number of years ago meeting up with people who had pursued their passions and as a result, realized a life of significance, and, often, success. There is so much more I can say about Brett but you will read more about him when we release information on our Pitch Fest 2010 Contest soon to be launched. Brett is now the social media manager at Jobing.com.
I can’t thank Barry Moltz enough–a great writer, speaker and consultant in his own right who recommended that Brett contact me.
2. Learn a new social media strategy once a week. One of my favorite tools is Bud URL. This site allows you to “shorten” all those URL’s that are dozens of characters long and incorporate them into social media programs like facebook, Twitter, LinkedIn, etc. You also can use them in e-mail marketing initiatives. Use the site to create custom, shortened URLs for articles you’ve authored or are recommending.
Additional Tip: Go one step beyond and brand your URL to leverage your marketing efforts. For example, if you are marketing a kitchen consulting Webinar or live event, you might call it http://budurl.com/kitchenconsultevent. Don’t get this one we need the info here about how to get your site up in searches.
When thinking of social media “best practices” think of strategies that leverage your brand by creating great content that inspires others to share those ideas.