When I met Melissa, she asked me what I could do for her in terms of Social Media and improving her blog. I had never worked before in Social Media, so I was furiously researching tools and latest trends to find that Social Media really is a field to master on it’s own. Thankfully, she saw the potential to hire me as an intern. Although, if you are looking for help, you may not have the time for an intern – but you need somebody to do social media for you! Now I’ve made it on the other side, I can advise you on questions to ask – and what answers you do or don’t want to hear.
1) What does Social Media mean to you?
2) How do you start strategizing? How are you going to manage my account?
3) What tools are you going to use?
4) What metrics will you use to measure effectiveness?
5) What platforms do you personally use?
6) How are you going to engage and respond to my community?
7) How will you measure ROI? What are some ways you can do that? ROI doesn’t have to be sales – it can be number of Retweets, sharing, number of clicks, and views. Many social media enthusiants will say they just focus on engagement, not the numbers, and while I am an avid supporter of relationship building, it IS measurable – if they claim ROI is necessary – smile and nod nicely, but they probably just have a lack of experience.