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Using Values to Grow Business: United Versus Zappos and Southwest

Zappos Family Core Values For Their Company

Establishing Core Values For Their Company

I had and am still having a conversation with one of my alliance partners in the UK as to whether to swap out a focus on values by companies to a focus on passions or intentions. I shared that I continue to focus on core values as one of the most powerful places to focus to grow a business.

Following are just two of many reasons:

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