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What’s Your Big Dream and The Bookstore of the Future

Concept for a new social media and networking center

The concept for a new learning and networking center.

What do Chicago’s Marbles the Brain Store, Hershey’s Store, American Girl and now the upcoming Google Flagship store in Chicago’s West Loop (my hood),  have in common? According to Joe Pine and Jim Gilmore of the bestselling book, The Experience Economy, they are a big part of what they call “The Experience Economy.”

Pine and Gilmore add that almost nowhere else in the world is there such a powerful aggregation of this economy. It’s clear that by developing richer experiences, especially in retail where people gather regularly, we would see strong growth opportunities.

Seth Godin, considered to be one of the best marketers in the world and a bestselling author, has said through the years that bookstores should be “hubs or connectors.” I couldn’t agree more. I’ve also seen bookstores as the best place for these hubs. I believe they are the ultimate connection centers!  How about you?

 

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Entertaining Richard Branson: Day #3 – Harry Houdini’s Trick

Mission: I would like to partner with Richard Branson to create a wonderful new store I am calling Virgin Social.

Houdini in handcuffs, 1918.

This most unique social-media  center would be set in the hearts of 50 cities worldwide by 2016. This will be a for-profit store with the social impact that for every person who buys a learning session, each center’s staff will provide a free session for disadvantaged youth. The store would offer connection — collaborations on cool projects, ideas and ventures — as well as direction (perpetual social media training by experts addressing the current social-illiteracy pandemic).

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Entertaining Richard Branson: Day #1

Image representing Richard Branson as depicted...

Richard Branson – Image via CrunchBase

This is an open letter to Richard Branson. For those of you who read it and would like to introduce me, please send an email to [email protected] My intention is to request Sir Richard Branson’s review  of my vision and  plan I have been developing for over a decade. I have decided to share what I’ve been dreaming about, working on and planning for all these many years. Also, because the vision is a big one, I know it will take more than just my efforts to realize it. Won’t you join me as part of the community if you like what I am sharing?

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