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Two Tips for Converting on Websites

It's not easy to convert off of your website but I have found after two decades and lots of trial and error there are two tactics that have worked well. The first is create something of value to give away.…

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Networking Through Time: Mary Cassatt

There are thousands of examples of networkers throughout history but several exceptional people stand out. Have you ever wondered how these exceptional people networked? How did they use their skills to create mutually beneficial relationships? Who was in their network…

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Unlocking Trust in Marketing Online

What does it look like to build trust online? Maybe showing rather than telling will be more helpful. Let me start with an actual campaign I am currently implementing. Event: A live event in Chicago teaching social media Target market:…

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