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Three Pillars of Effective Social Networking

I was having a great conversation with a long-time colleague and friend, Stephen Meade last evening that lead to a discussion around what creates great social networking. Stephen offered the following insights: People love recognition, referrals, and revenue. To that…

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Unlocking Trust in Marketing Online

What does it look like to build trust online? Maybe showing rather than telling will be more helpful. Let me start with an actual campaign I am currently implementing. Event: A live event in Chicago teaching social media Target market:…

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