Many new or aspiring authors seem to think that the goal is to get their book published. Once they succeed in doing this, they figure they have achieved the goal they had in mind and expect success to naturally follow.
The reality is that publishing your book is only half of an author’s battle. Unfortunately, unless you are an author with the clout of Steven King, your books are just not going to sell themselves.
Writers often have a strong aversion to the thought of being a salesperson, which is what they automatically think when they hear words like “marketing,” and “promotion.” It just feels unnatural to them and they run in the opposite direction.
The only trouble is that you might as well not bother publishing at all if you aren’t willing to invest either time or energy into promoting your book.
That being said, today we’re going to cover 7 steps to book marketing success. Use these tips as a guideline for your book, whether it has been published yet or not.