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The New Workshop: The Salon

The New Workshop: The Salon

It was 8 in the morning but the room was, from the beginning, filled with waves of excitement and curiousity. The space was also exceptional. It came equipped with a ping pong table in the back as well as bright…

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How To Build A Business Around Your Book

How to Build a Business Around Your Book

Lead Me To Success In Publishing: 101 WaysWrite a Book About Your Experience and Expertise

As an expert or professional in your field, you likely already have some experience with running a successful business. This gives you an advantage over many other new authors who publish under the constraints of being a “creative” type.

This certainly doesn’t mean that non-fiction authors are not creative. On the contrary, they tend to be some of the most innovative and resourceful people on the planet. Not to mention, they are rock stars when it comes to story telling, which is an essential skill for any type of writer or author.

Of course, everyone comes from a different background both personally and professionally speaking. There is also more than one breed of success. Some non-fiction authors were first wildly successful self-made businesspeople, full of entrepreneurial spirit.

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When the Net Works

Seth Godin has a lot to say about this new time we are experiencing. In a recent article called Is digital the end of luxury brands?  he shares that things are different now. There is a bigger emphasis on relationships and networks…

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THE OPPOSITE OF NETWORLDING: WEBSUCKING

NetworldingCraigNetworking1
There’s a yin to every yang, for better or worse. If the term NETWORLDING is a process for “Establishing mutually beneficial relationships for transformational opportunities,” what’s the opposite? I offer that the polar-opposite process would be “Establishing one-way relationships to preserve stagnation.” Let’s call it “WEBSUCKING.” Most of the world of social media exists between.

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