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How To Build A Business Around Your Book

How to Build a Business Around Your Book

Lead Me To Success In Publishing: 101 WaysWrite a Book About Your Experience and Expertise

As an expert or professional in your field, you likely already have some experience with running a successful business. This gives you an advantage over many other new authors who publish under the constraints of being a “creative” type.

This certainly doesn’t mean that non-fiction authors are not creative. On the contrary, they tend to be some of the most innovative and resourceful people on the planet. Not to mention, they are rock stars when it comes to story telling, which is an essential skill for any type of writer or author.

Of course, everyone comes from a different background both personally and professionally speaking. There is also more than one breed of success. Some non-fiction authors were first wildly successful self-made businesspeople, full of entrepreneurial spirit.

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7 Keys to Successfully Marketing Your Book

THINK BIG text on mountains landscape at sunset dramatic sky. Motivational, inspirational

Many new or aspiring authors seem to think that the goal is to get their book published. Once they succeed in doing this, they figure they have achieved the goal they had in mind and expect success to naturally follow.

The reality is that publishing your book is only half of an author’s battle. Unfortunately, unless you are an author with the clout of Steven King, your books are just not going to sell themselves.

Writers often have a strong aversion to the thought of being a salesperson, which is what they automatically think when they hear words like “marketing,” and “promotion.” It just feels unnatural to them and they run in the opposite direction.

The only trouble is that you might as well not bother publishing at all if you aren’t willing to invest either time or energy into promoting your book.

That being said, today we’re going to cover 7 steps to book marketing success. Use these tips as a guideline for your book, whether it has been published yet or not.

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Publishing, Teams and a New World

I've been participating as part of The Domino Project Team now for the last two weeks. In my two decades as an entrepreneur I have never been involved in a more interesting group. I've been involved in a number of…

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