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Adrian J. Slywotzky, Part Two: An interview by Bob Morris

Adrian J. Slywotzky is a consultant and author of several books on economic theory and management. He graduated from Harvard College and holds a JD from Harvard Law School and an MBA from Harvard Business School. He has worked as a consultant since 1979 and is currently a partner at Oliver Wyman. His published books include Value Migration: How to Think…

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Demand: A book review by Bob Morris

Demand: Creating What People Love Before They Know They Want It Adrian J. Slywotzky with Karl Weber Crown Business (2011) H0w to establish and then sustain a demand creation culture Many books published in recent years offer excellent advice on…

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