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Social Media Week Starts This Week! Free to All!


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I am very happy to have been part of the Advisory Board for Social Media Week. I know there will be hundreds if not thousands in our city of Chicago who will benefit for years to come by the events that on this week. My event on “The New Rules of Publishing” has filled up with standing room only now with over 120 people coming. Following is an overview of the some of the great happenings this week. Enjoy!


Register Now for Events Sept. 19-23; Special Edition Chicago Visitor’s Guide Available

As Social Media Week Chicago prepares to kick-off on Monday, September 19, Chicago Mayor Rahm Emanuel announced today that Chicago is the first in the world with a city foursquare badge as he highlighted Chicago as a host city for the international Social Media Week event.

Social Media Week Chicago events are free and open to the public, but registration is required and filling up quickly. With more than 80 events scheduled throughout the week, don’t miss out on some of Social Media Week Chicago’s best in keynotes, panelists and speakers by registering for your favorite sessions today. Visit and choose the “LOGIN/REGISTER” tab for registration details. Highlights of some of the week’s events include:

* Perspectives from the Social CEO: Join CEOs from Viewpoints, Where I’ve Been, and the Echo System as they discuss current trends in social influence and social engagement.

* Chip Buffet: Blogger Networking Sponsored by Frito-Lay: Sample Frito-Lay Chips as you mingle with other attendees and blogger panelists from “1001 Tricks to Becoming a Great Blogger.”

* The Art of Advocacy and the Danger of Detraction: Join a panel of leading experts in the field of influence and learn from their best practices for cultivating brand advocacy and navigating the dangers of detraction.

“Chicago has never been the Second City when it comes to social media, and this lineup of extraordinary events reflects that,” said Paul Rand, CEO of Zócalo Group. “Event attendees will be amazed to see how many valuable perspectives and experts are in their own backyard-and are being offered free of charge.”

A special-edition Chicago Visitor’s Guide is also available on the Social Media Week Chicago Blog<>, highlighting the Social Media Week Chicago agenda and the city’s best for food, drink and entertainment. The Chicago Visitor’s Guide was produced by Chicago Magazine.

Along with Social Media Week activities in Chicago, simultaneous events will take place in Beirut, Berlin, Buenos Aires, Bogota, Glasgow, Los Angeles, Milan, Moscow, Rio de Janeiro, Sao Paulo and Vancouver.

You can join the Social Media Week Chicago conversation by following @SMWChicago<> on Twitter and connect with us on Facebook<!/SMWChicago> or LinkedIn<> for real-time updates and to help promote the event across your own social networks. A variety of events will also be livestreamed and can be followed by visiting


About Zócalo Group

Zócalo Group is a full-service word-of-mouth and social media marketing agency, helping leading consumer and business to business brands become the most talked about and recommended in their category. Based in Chicago, Zócalo Group has received numerous industry awards for brand programs and measurement initiatives. Zócalo Group is a unit of Omnicom Group Inc. (NYSE: OMC) and Ketchum. For more information, please visit

About the Chicago Tribune

For 164 years, the Chicago Tribune has been a market-leading publication of the Tribune Company. Reaching five million readers each week in print, online and through radio, television and live events, the Tribune is known for its public service journalism and watchdog reporting. In 2010, the Tribune launched Trib Nation, a community outreach and audience engagement program that includes a broad menu of live events such as Chicago Forward: Conversations About the Future, a series of public policy discussions; programs by columnists and other journalists; literary events including Author Talks, Lit Fest, and Literary Awards; and classes and seminars under the banner TribU: Lessons for Life.

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Melissa G Wilson

Melissa has been a leader in the book writing, publishing and marketing arena for the past two decades. To date, she has helped more than 100 thought leaders write, publish and market their books. Her clients include executives such as Dan Weinfurter a seven-time Inc 500 winner and Orlando Ashford, President of Holland Cruise Lines.

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