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Social Media Shows Blogs Are Very Worthwhile for Good Business Practices

A recent article in the Kellogg alumni magazine showcased a number of professors who shared insights on blogs like the following from David Dronove , a Kellogg professor, ‘At the end of the day, our research doesn’t really matter if it doesn’t change the way the world works. We can have influence by influencing other researchers, but that cycle has to end with something being translated into practice.’

What’s great about what Dranove and other Kellogg professors are sharing is that the boundaries around the wisdom shared at Kellogg is now able to be picked up and implemented by anyone. I keep hammering away to those I speak to and consult with that “this IS The Information Age” but perhaps even more so “The Age of Wisdom.”  As such we have an unprecedented opportunity to take, implement and leverage the 20% that can yield an 80% return.

For those of you who want to dive deeper into the blogs that have been created by the esteemed professors of Northwestern’s Kellogg School of Management, click away:

  • Building Strong Brands: Created by clinical professor of marketing, this blog complements his strategic marketing strategy course. The blog evaluates branding initiatives.
  • Cheap Talk. Associate Professor Sandeep Bliga and Economics Professor Ely provide discussions on economics and politics.
  • Code Red, David Dranove and William White of Cornell examine the ailing U.S. healthcare system.
  • Expertly Wrapped. Tim DeChant, a Kellogg Insight editor and Patricia Dedesma, assistant dean and director of the school’s Office of Research, share faculty perspectives on current events.
  • The Leisure of the Theory Class. Rakesh Vohra, the J.L. and Helen Kellogg Professor of Managerial Economics & Decision Sciences, and Assistant Professor Eran Shmaya share ‘speculation and ruminations on all aspects of economic game theory.’
  • Orgtheory.net. Assistant Professor Brayden King and others share their thoughts on topics in organizational theory.
  • Super Bowl Advertising Review Blog. A seasonal December through February) blog by Calkins and Derek Rucker, the Richard M. Clewett Research Professor, reflecting on Super Bowl advertising.

The article by Amy Trang, Amy Trang, Publications Writer,  shares that to visit any of these blog, go to kellogg.northwestern.edu/Faculty/Blogroll.

Melissa G Wilson

Melissa has been a leader in the book writing, publishing and marketing arena for the past two decades. To date, she has helped more than 100 thought leaders write, publish and market their books. Her clients include executives such as Dan Weinfurter a seven-time Inc 500 winner and Orlando Ashford, President of Holland Cruise Lines.

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