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Idea of the Day – How to Stand Out from Your Competition

Create a contest. For example, if you are a restaurant you could have a contest for “Customer (or Client) of the Month” with the winner being a customer with a great attitude and story. This will attract healthy competition and other similar customers. You can try this for any other type of business. Engage your employees in this and reward them with a $20 gift card of some sort if they are the one who submitted the story. Showcase the winners in your blog, on social networking sites and your place of business. Everyone likes a contest and the fact that there will be another contest the next month keeps the excitement alive for those who did not win the first time. In my twenty years in business we have never seen anything as successful as a contest to drive new business opportunities to one’s doorstep.

Melissa G Wilson

Melissa has been a leader in the book writing, publishing and marketing arena for the past two decades. To date, she has helped more than 100 thought leaders write, publish and market their books. Her clients include executives such as Dan Weinfurter a seven-time Inc 500 winner and Orlando Ashford, President of Holland Cruise Lines.

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