Part I: The Best of the Best
Unless you’ve been living under a rock, you know that social networking (otherwise known as Web 2.0) has revolutionized the way every industry thinks about their marketing and advertising. People who are buying are buying online—and from companies they have formed a connection with through their social networks. Thousands of networking sites have cropped up hoping to be the next MySpace or Facebook, luring people by the millions to build profiles and create virtual communities that are ripe for savvy marketers to infiltrate.
One of the most interesting things about these different communities is how each of them has its own unique environment that is almost tangible. In the same way that real life locations have their own ambiance, so do these cyber hangouts. Spending a few minutes on these sites, you’ll see huge differences in demographics, communication styles, professionalism, and usability. The key then, is not simply putting in time building a network, but building a network on a site that is going to be most receptive to your marketing style and/or product.
In this four-part series, I’ll discuss some of the ways to identify the best social networks, and give you the readers the opportunity to vote on the overall BEST social networking sites from your perspective. I’ve entitled it “Going for the Gold: The Best of Social Marketing Online.” Inspired by the Olympics, where only the best compete and the best of the best gets the gold, we will bestow our own “Gold Medal” on the overall best social networking site. Naturally, since there are so many excellent sites out there to choose from, we’ll have a “Silver” and “Bronze” category, too. Join me tomorrow for Part II: “Choose Wisely.”