What does it look like to raise your thought leadership online? It’s better for me to show you rather than tell you what it takes. Here is just one example of a client we are working with who wanted to share his insights on the five “global” values parents can teach their children that will help them the most to thrive in these times of what the author powerfully terms “global insecurity.”
You can go to Rakesh Malhotra’s Facebook page and Rakesh’s website and see how we have helped him showcase his new book, a book that won’t be out for at least three months or more but that readers can learn about and get connected to long before the book is completed. I refer to this stage of branding as the “brand awareness” stage.
There are four stages that grow your thought leadership online are:
- Brand Awareness. Potential buyers first need to become aware that you or your product exists before they can decide if what you have to offer is something they might want to buy.
- Brand Recognition. This is the stage where potential buyers learn more about what you have to offer–a stage where significant trust can be built through offering things like “Sneak Peaks” of your upcoming book.
- Brand Ownership. Here buyers buy from you and now have the opportunity to experience your products and/or services.
- Brand Leverage. Finally, what you wait for . . . the buyer who says, “I love you” and they show it by telling all their friends and anyone else they can find out in the world that they do REALLY love you and what you are selling.
And here is another: