By Jennifer Fortney I have to admit, when I launched by book Pitched: A Simple DIY Guide to Public Relations for Small Business, I didn’t have much of a plan. Something I plan on correcting for my next book.…
Authors write books to share the combination of their intellect and passions with the world. Yet getting your book published is often no simple or easy task. Many new writers fail to realize that public recognition and publicity both come with being an author. Even worse, the majority of them put very little thought into marketing and promotion that is required after publication.
If you are currently writing or thinking about writing a book, you may not care to concern yourself with that part of the process. I can understand your reservations. However, the brutal reality is that you can’t ignore these efforts unless you are okay with your book being overlooked in much the same way.
That’s the tough pill to swallow; marketing and promoting your book are not optional if you want to succeed as an author. They will require effort and time. So, take a deep breath and continue reading to learn how you can ensure the success of your first book before it is even published.
Write a Book About Your Experience and Expertise
As an expert or professional in your field, you likely already have some experience with running a successful business. This gives you an advantage over many other new authors who publish under the constraints of being a “creative” type.
This certainly doesn’t mean that non-fiction authors are not creative. On the contrary, they tend to be some of the most innovative and resourceful people on the planet. Not to mention, they are rock stars when it comes to story telling, which is an essential skill for any type of writer or author.
Of course, everyone comes from a different background both personally and professionally speaking. There is also more than one breed of success. Some non-fiction authors were first wildly successful self-made businesspeople, full of entrepreneurial spirit.
Many new or aspiring authors seem to think that the goal is to get their book published. Once they succeed in doing this, they figure they have achieved the goal they had in mind and expect success to naturally follow.
The reality is that publishing your book is only half of an author’s battle. Unfortunately, unless you are an author with the clout of Steven King, your books are just not going to sell themselves.
Writers often have a strong aversion to the thought of being a salesperson, which is what they automatically think when they hear words like “marketing,” and “promotion.” It just feels unnatural to them and they run in the opposite direction.
The only trouble is that you might as well not bother publishing at all if you aren’t willing to invest either time or energy into promoting your book.
That being said, today we’re going to cover 7 steps to book marketing success. Use these tips as a guideline for your book, whether it has been published yet or not.
What can you do to get better results from your book marketing efforts? Of course inherent in this question is how to get better results but still not break the bank doing so. Here are some out-of-the-box ideas I have…