skip to Main Content

Three Steps to Networking Success on LinkedIn


I have been working with executives on LinkedIn since its beginning and have found, again and again, that people need help figuring out how to leverage its power for their job search. With the statistic floating out there that 86% of the way people get jobs is through networking a tool like LinkedIn that has over 40 million professionals on it with the average age between 40-42, one would have to pay attention to this tool. But what’s the 20% focus you should have to yielf an 80% return. That’s where you start.

First, make sure your profile is as strong as it can be. It should have key words that hiring professionals would use. One of the best ways to figure out what these words would be is to do a key word search by clicking on the “People” page of LinkedIn (top left-hand corner in the navigational bar on the site). Search for keywords you would think would be used in searching for your job but also think out of the box. For example, since leadership is something that many employers search for in a candidate, if you are seeking a management position, put a keyword search in that includes some variation of that keyword. I just searched on the keywords “leader” and “marketing” with the title of Sr. VP of Marketing. I found 16,356 people referenced with those closest in my network listed first. I then reviewed a number of the profiles to see how they were constructed. There were hundreds of great models to emulate.

Second, explore the Company pages of LinkedIn to further compare your profile with others at the targeted companies you have chosen and to identify the right “Tipping Point” of connections you can make into those organizations. Again, let’s take the terms marketing and leader at the Sr. VP level. This time I search through organizations like Intuit, a top software company out of San Francisco. I found they currently have the following number of employees on LinkedIn:

* San Francisco Bay Area (500+)
* Greater San Diego Area (500+)
* Tucson, Arizona Area (500+)
* Greater Los Angeles Area (500+)
* Dallas/Fort Worth Area (500+)
* Reno, Nevada Area (278)

I was able to get a great snapshot of the organization. I found this company has thousands of active employees on LinkedIn. This means that I should be able to gather deep wisdom about what that company wants in an employee and, further, to connect with enough people who can help me network my way into the organization.

Third, get yourself a support group with whom you can share your job search experiences. I always say the best group to start is your own. This could look like a weekly call with others who are in a job search mode or a face-to-face meeting where you keep sharing your search techniques. My clients are constantly telling me how tough it is to face the daily loneliness they feel during a job search. But you don’t have to do it alone. Reach out and connect.

There are so many strategies you can use to accelerate your job search. I’ll over more in upcoming weeks. The important thing is that you do have a process and you do have a support network who will help you with direction and connection. So many of my clients find that they are able to learn and master networking when they have a sound framework that is tailored to their unique backgrounds. Finally, the best news about learning how to network better and to use all the new low-cost no-cost, online tools is that networking is something they can always use in their new positions to grow their careers. In other words, networking is a skill you never want to have get rusty. It can always be useful.

Bonus Point: If you who purchase the program I created that contains the comprehensive tools–the combination of the networking process and LinkedIn strategies and basic and advanced usage training (all for the low price of $79) you will receive a free coaching session with me to even further tailor your job search. However, this offer is good for only a limited time, so if you are interested, visit

Career Coaching Experience

Helped over 4000 people on their LinkedIn Profiles
18+ Years of Experience
Specializing in Senior Managers and C-Level Professionals
6 Figure Jobs – partnership as “The Networking Coach” for more than six years

Melissa G Wilson

Melissa has been a leader in the book writing, publishing and marketing arena for the past two decades. To date, she has helped more than 100 thought leaders write, publish and market their books. Her clients include executives such as Dan Weinfurter a seven-time Inc 500 winner and Orlando Ashford, President of Holland Cruise Lines.

Back To Top